Why the future isn’t one big platform—it’s a thousand small, intentional ones

We used to build for scale first. Products were made for the masses—millions of users, global markets, one-size-fits-all. That era gave us the internet as we know it: giants like Facebook, Google, Amazon. Centralized, templated, untouchable.

But something’s shifting.

We’re starting to build differently now. Smaller. Closer. More human.

What we’re seeing is the rise of personal software. Tools not meant to serve everyone—but built for you, your friends, your community, your team. Built fast. Built smart. Built from real problems and lived experience. Built because someone couldn’t find what they needed—so they made it.

It might be a journaling app that speaks your language.
A dashboard for your fight camp.
A ritual tracker for your team.
A niche marketplace for your creative niche.
Or a simple app to solve one workflow between you and a collaborator.

These tools don’t go viral. They go deep.
And they often start with a Notion doc, a Zap, a prompt, or a quick-build on Supabase.

This shift is happening because the barrier is gone. You no longer need permission, capital, or a dev team. You need clarity, curiosity, and a few hours of focus. With AI, no-code, and open APIs, you can now build what you need—with surprising speed.

At Striking Ventures, this is the kind of work we love most. Fast, functional, emotionally resonant. Software that solves real human problems—no matter how small.

Because the truth is: the smaller the problem, the sharper the signal.
And the sharper the signal, the more powerful the product.

This is how the future gets built now:
Not top-down, but inside-out.
Not for everyone, but for the right ones.