Why vision alone isn’t enough—and what actually lasts

Every product has a shelf life. Algorithms change. Platforms die. Features get copied. But a strong community? That lasts.

The companies that survive aren’t always the ones with the best tech. They’re the ones that create gravity. A feeling. A movement. Something people want to be part of.

That’s what community does. It transcends product. It turns users into collaborators. Customers into evangelists. Builders into believers.

Look at any great movement. Early YouTube. CrossFit. Glossier. Even crypto in its golden age. They weren’t just tools or brands—they were identities. Places where people found each other, made friends, grew. That’s why people stayed. That’s why they kept building—even when the product broke or the hype faded.

At Striking Ventures, we design for this from day one. We don’t just ship tools—we build spaces for people to gather. Systems that reward contribution. Signals that attract the right people and repel the wrong ones.

A great community is like a living organism. You don’t control it. You shape the environment. You listen. You give it rituals, values, and reasons to return.

Because when everything else changes—and it will—your community is what will build the next version with you.

And that’s the real moat.